Search Engine Submission Tips
If the Internet is the ‘highway’ potential customers use to reach your company’s website, search engines are the ‘roadmap’. Though the customary terms for Internet users include ‘browser’ or ‘surfer’, in reality most users are ‘seekers’ and they are using search engines to find information on the products and services you have to offer. Using Search Engine Marketing (SEM), you can harness the power of search engines to direct increasing levels of qualified traffic to your website. You should be aware then, what search engines are and how they work. This knowledge will be a significant advantage to any Search Engine Marketing strategy.
Read more > Posted on: 15 February 06
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Read more > Posted on: 14 February 06
One Way Link Building Secures Long Term Ranking Results
Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other search engines include link popularity as part of the way they evaluate the web pages they include in the search engine databases. Links are seen as a positive "vote" towards the quality of the web page. Each individual page acquires link popularity based on the pages that link to it. Google and Yahoo both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages' link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which types of pages are the most important. The bottom line is this: acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking.
Read more > Posted on: 14 February 06
Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm
In the last couple of years, search engine marketing (SEM) has exploded as a viable form of marketing. We are seeing a growing trend of more companies shifting their advertising budgets towards the Internet. Some of that is spent in the form of paid advertising, such as pay per click or pay for inclusion, while some is allocated towards gaining better positioning in the organic or unpaid search results. This process of improving one’s position in the organic search results when certain keywords or phrases are searched for is called Search Engine Optimization, or SEO for short.
Read more > Posted on: 14 February 06
Avoiding Search Engine Penalties or Getting Out From Under Them
There is not a week that goes by that I do not come across someone posting on a forum stating that they have been penalized or even banned by Google, Yahoo or another search engine. Most claims do not have much merit. The individual just assumes they have been penalized because their site is not ranking well for search terms they think it should or they don't know how to check if their site is indexed in a search engine. Even seeing a grayed out PageRank meter in the Google toolbar can lead people to assume the unthinkable - "I've been banned!" However there are times when a web site has indeed come under some kind of penalty or has been completely removed from a search index for one reason or another. In this article we will look at ways to avoid such penalties as well as ways to redeem yourself if you have experienced this misfortune.
Read more > Posted on: 14 February 06
SEM Knowledge Base and Articles
Search marketing can get very technical and confusing. Let us help!- SEM Encyclopedia
- Optimization Checklists
- Sample Contracts and Forms
- Discussion Group
Read more > Posted on: 6 February 06
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