Welcome to the Search Marketing Association of North America

The SMA-NA is the epicenter of pioneering, innovation, and leadership in the sphere of search marketing. As a dedicated network of professionals, we are committed to empowering businesses – large and small – to reach beyond traditional digital strategies, unlock new markets, and create value in an ever-evolving digital landscape.

The Power of Search Marketing

In today’s interconnected world, having an undeniable presence on the internet is imperative for businesses. After all, your customers’ first point of contact with your brand is mostly through a search engine. Connected consumers navigate the world and make decisions via online searches. This underscores why search marketing, with its power to result in direct visibility and increased accessibility, fuels successful digital strategies.

At SMA-NA, we are passionate proponents of efficacious search marketing – utilizing SEO and SEM to illuminate your business to your target audience. We strive to elevate the industry standards by unifying, advocating for, and educating about the wide-ranging facets of search marketing.

Our Mission and Vision

Our mission at SMA-NA is to support businesses in gaining market visibility, enhancing digital reach, and maximizing growth with comprehensible and effective search marketing methods.

We envision an industry where search marketing is recognized and adopted as a fundamental aspect of any business strategy. A digital realm where every business, regardless of its size or industry, understands and leverages the power of search marketing to connect with its audience.

What We Do

SMA-NA is a dynamic forum for research, sharing, learning, and networking within the search marketing industry. We provide specialized services and resources such as the following:

  • Research and Insights: We conduct extensive research to provide our members with the most recent trends, best practices, and innovations in search marketing.
  • Networking Events: We orchestrate networking events to create opportunities for our members to mingle with industry thought-leaders, innovative startups, and potential business clients.
  • Educational Resources: We offer a rich repository of webinars, case studies, articles, and other educational material to help our members stay ahead of the curve.
  • Advocacy: As the voice of the search marketing industry in North America, we lobby for our members at different levels of governance and engage in conversations to shape policy related to internet marketing.

Join Us Today

It’s an exciting time to be part of this dynamic industry. And, even more so, to be part of the Search Marketing Association of North America. We cordially invite professionals, enthusiasts, and amateurs alike who share our passion for search marketing to join us. We promise to provide you with leading-edge insights, unbounded opportunities, and a vibrant community.

Embrace the power of search marketing with SMA-NA and let’s navigate the world of digital marketing together. Let us ensure your business is not just online, but on top.